Blue Flags awarded but one beach misses out

Keep Britain Tidy awarded Blue Flags to Sandbanks, Shore Road, Canford Cliffs, Durley Chine, Fisherman's Walk and Highcliffe Beach in the BCP Council area, but Avon Beach missed out because of the slip-up.

Regarding Avon Beach's lack of a Blue Flag, the council said its "well-maintained promenades, thoughtfully managed facilities and vibrant mix of cafés, kiosks and amenities, including a popular beach sauna and The Noisy Lobster restaurant" would continue to draw people to Christchurch Bay.

Richard Herrett, portfolio holder for destination, leisure, and commercial operations, said: "While awards are important recognition, what matters most is the quality of the experience on our beaches, which we are committed to maintaining across all locations."